As a Lead Content Strategist, you are the architect of our brand's narrative. You will define the content vision, strategy, and editorial standards to ensure our messaging resonates across all channels. This role requires a balance of creative storytelling and analytical rigor, as you will be responsible for mapping content to the customer journey, optimizing for SEO, and driving measurable conversion growth. You will lead the content team and collaborate closely with product, marketing, and design leads to build a cohesive brand identity.
Strategy Development: Create and execute a comprehensive content roadmap that aligns with high-level business goals and audience needs.
Content Governance: Establish and maintain brand voice, style guides, and editorial calendars to ensure consistency across web, social, email, and long-form collateral.
Conversion Optimization: Analyze content performance metrics (traffic, engagement, conversion rates) and iterate on strategies to improve ROI.
Cross-Functional Leadership: Partner with SEO specialists, product managers, and creative designers to ensure content supports product launches and marketing campaigns.
Audience Analysis: Conduct user research and persona mapping to deliver highly targeted content that addresses specific pain points at different stages of the sales funnel.
Mentorship: Lead and coach content writers, editors, and freelance contributors, fostering a culture of high-quality storytelling and technical accuracy.
Education: Bachelor’s degree in Marketing, Communications, English, or related field.
Experience: 7+ years of experience in content strategy, digital marketing, or editorial management; a proven portfolio of high-impact campaigns is essential.
Strategic Thinking: Deep understanding of SEO, content lifecycle management, and distribution channels (email, social, web).
Analytical Skills: Proficiency in Google Analytics, SEMrush, Ahrefs, or similar tools to translate data into actionable insights.
Leadership: Experience managing a team and setting long-term editorial vision.
Communication: Exceptional writing and editing skills with a sharp eye for detail and brand consistency.
To effectively lead this function, you must manage the end-to-end flow of information from strategy to distribution.
Salary
$108,000 /yr
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